Textron Marketing Manager - Consumer in Augusta, Georgia
Marketing Manager - Consumer
The Marketing Manager - Consumer reports tothe Director of Sales and Marketing and is responsible for the development andstrategy of cross-functional efforts to drive market share, increase brandrecognition, improve sales productivity, create industry-leading productmarketing materials and ensure accessory profit contribution.
Leads coordination of research,collection and consolidation of all relevant market and business data to aidthe Business in determining future strategic direction
Manages advertising agencyrelationship.
Oversees and manages marketing budget.
Define gaps in product and marketpresence portfolio, strategize and recommend solutions
Manages and creates competitiveselling strategies based on market research, VOC and competitive productanalysis
Manages staff coordination with Salesto develop penetration plans, price promotions and channel program strategies
In charge of market drivers of demandand sensitivities by developing relationships and maintaining opencommunication with key industry contacts, distributors, dealers and customers.
Manages creation of dynamic salestools, product presentations and marketing collateral to drive productknowledge, channel acceptance and sales productivity
Works with staff to coordinate withEngineering and Sales to ensure accurate product information is properlydistributed, internally and externally, throughout the various channels.
Devises strategy and oversees coordinationwith project management, engineering, and other departments to carry out plan
Must have Consumer Product LaunchExperience.
Expertise in managing the developmentof sales tools, product marketing materials and competitive analysis in a B2Band B2C environment with technical products
Proven ability to demonstrate productpenetration and/or market share capture by creating and communicatingvalue-added marketing plan.
Excellent communication skills – ableto create and give engaging presentations on market research, product trainingand new product recommendations
Quickly establish and maintainpersonal credibility and work effectively in a team environment
Effectively, independently, andprofessionally represent the company to all external parties
Manage several projects and determinepriorities in a dynamic environment
Strong customer focus, analytic abilityand mechanical aptitude
BS in Marketing or Business.
Proficiency in MS Office. Advanced proficiency in Excel and PowerPoint
LICENSEAND/OR CERTIFICATION REQUIREMENTS:
Direct Reports: None
Travel Requirements: 25% domestic
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of, race, color, religion, gender, age, national origin, military status, veteran status, handicap, physical or mental disability, sexual orientation, gender identity, genetic information or any other characteristic protected by law.
Pay Transparency Policy Statement
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise, have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Primary Location US-Georgia-Augusta
Recruiting Company Textron Specialized Vehicles
Job Level Manager without Direct Reports
Shift First Shift
Req ID: 262317